B I B A :: t h e Q & A

B I B A // Q & A

What inspired you to create + launch your signature line of Skin Care?

Recently, with the onset of the pandemic preventing me from seeing clients in person, I was forced to shift perspective and re-evaluate the purpose of my practice and dream up my future path. I refocused my energy solely on my product line, realizing that I could reach more people that way and that emphasized the purpose of my work even further. 

For those who don’t know me, for many years I kept a low profile, avoided publicity, and practiced my craft in my small, inconspicuous studio in Beverly Hills. I worked and I didn’t talk much about it, feeling it would somehow devalue it. I never wanted my voice to get lost in the million voices on the skin care market because I knew the positive results from both my practice and products spoke for themselves. 

My product range grew over time, and in it, customers can find all they need to target their skin issues, from acne to aging, and in between. I intend to keep perfecting the selection and continue to stay science and research-based.

 Because there are so many skin care options on the market today, it is very hard and confusing for customers to make a choice. What I have to offer is a proven, professional approach - both my products and my recommendations are rooted in the experience of working on people's skin for many, many years.

I would like to add that my product line is self-funded, and it runs and thrives without standard traditional marketing efforts. Even this essay is written by me! That is a testimony to the originality and quality of my skincare products. Many brands don’t have a story or have a vicarious story at best. With that said, I would like to appropriately honor those amazing people whom my product line met along its journey, those who inspired new products with inquiries to resolve their skin issues, reviewers, those who offered advisory, those who executed daily actions, and to those who gave me shoutouts and kind words without me asking.

That is it, in a nutshell. Though I am not a journeyman esthetician any longer, I remain an enthusiastic skincare professional. I am committed to the purpose of resolving skin care problems and I strive to keep the products and the knowledge current and avoid hyped trends. 

My intention is to keep my products affordable, artisanal and to work on sustainability. By sustainability, firstly I have in mind to not have the look of the product be more important than the quality of the product itself. We talk about recycling, but often we do not mention overspending & over-purchasing (wasting), which is one of the most unsustainable, detrimental practices today that directly affects consumers who carry the cost of the extravagantly priced packaging. 

Also, my products last a really long time, a little goes a long way (well for most of them).

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What was it like growing up in Belgrade?
It was the most vibrant metropolis with fantastic bohemian life, culture, art, culinary and music scenes. Beautiful people, smart and cultured, caught in a paradox of westernization, socialism and post modernism. And as we all know the best estheticians always come from Eastern Europe!

 

Did you always know you wanted to be an Esthetician?

Yes! I actually practiced esthetics from an early age. We had beauty rituals at home when my dad was away which was often. My grandmother was a chef and a herbalist. For me, it is natural to “know” so many facts about the herbal world and their applications. My mother was a very vain person and I accompanied her to all of her appointments and treatments which is how I fell in love with the beauty industry. Even though I never suffered from acne myself, I was a devout facial client from the age of 14. I just loved the atmosphere of a beauty salon. Beauty is many things, as we know...it’s about wellness, mental health, self care, immunity, healing, and community...A lot of cultures have hammams where people can escape daily stress and scrub the fatigue and worries off, and a beauty salon in the USA is our version of those “hammams”. 

I am a modest person and I don’t talk much about my personal life. But I will share that while approaching my big career decision, I studied Law, Art, and Language ( I am fluent in five ). My family was against me entering the trade professions, but despite that, I eventually did, and I learned so many interesting disciplines: flower arranging, cocktail crafting, international cooking, furniture restoration and upholstery, decorative painting, photography, and of course, Reiki, acupressure, esthetic sciences, and alternative health approaches… I was very much into immersion and the adventure of learning, not worrying about the fiscal reality of the low-paying jobs that both my parents and society emphasize. The truth is, that one can always make a good living when they are passionate about what they are doing. Finally, it became clear that my love of hands-on disciplines fused into one: the art of touch, the art of giving a facial treatment and sculpting clear, beautiful, healthy skin. And now, even more...connecting with people via my products and manifesting wellbeing and joy. 

How did you know you wanted to start your own practice and emphasize holistic beauty and wellness?

Before I started my own practice there was a tipping point in my career where it became clear to me that people were really in need of good quality and personalized skincare services and that I should venture on my own.  Shortly after, I had a waitlist of 30-50 people wanting to see me and that list was ever so growing. As flattering as that might be, I really did not want to expand to the point where the quality of my treatments would suffer, as so often happens. I am still one woman business that is growing and I keep insisting on quality of my life and in-depth studying of the new techniques and technology.

In the last couple of years, it came to me that I had to steer my business to a holistic practice, with a major accent on wellness and health. I have the "dewy" and "clear" skin part down, but I have noticed how much un-wellness there is in Los Angeles and in the busy lives of so many women and men and how I actually have the perfect set of skills to help people. That is where I am deepening my practice now.
 
What are your best recommendations for a healthy and most importantly beautiful life?
I am 95% vegan and spiritual practicer of meditation, sound bathing, Kundalini yoga, breath work. It is so important to tap into and follow Universal guidance that is simple, healing and  available to ALL of us.
I try to support this my sessions and daily dealings with people in general.
The natural stress of a daily coping fills one with adrenaline and cortisol whether its a drive across Los Angeles, an irritating encounter, or a simple thing not going right at work or during your day. To get rid of cortisol and adrenaline deposits (which cause Aging, Dehydration, Lines, and Muscular Spasms….!! ), we need to calm the mind, breathe and drain the lymphatic fluids, rehydrate, NOT exercise more.
When client comes to me in that emaciated, run down state and wants "glowvy" skin, I know what to do. Like a war field doctor, Hollywood facialists cannot make mistakes.
What is your best advice for clients navigating the waters in skin care?
Some of my clients I have been treating for 15 years so they know…be careful with taking random advices from non experts. Always check the credibility of the author or a source.  
It is funny how people believe in science but don't trust it. Today's trend is intimidation from "chemicals", which triggered deep fear and insecurities in many skin care product seekers. This trend is actually worrisome, because it is causing mistrust and confusion on all fronts.  For that reason, what is being used in cosmetic products are similar just not so common  or unstudied chemicals. We have no idea what they will do to our bodies or environment, because studies take a long time to be conclusive. Cosmetic chemistry must utilize Fillers, Emulsifiers, Preservatives…etc for the same reason food items require certain ingredients to hold the texture and deliver nutrients. I suppose one could eat salad without salad dressing (emulsion), but you see how that changes everything, and the questions is if it is done in the name of innovation (marketing) or true health concern. The discussion can go on forever here, and I try to do right by my clients, best to my knowledge and information I gather from the trusted sources.

A skin care routine should be short and simple and skin care treatments as regular as massage, nail and hair treatments. Skin care products are NOT collectible and NOT fashion items. They clash with each other, they have an expiration, and often times are redundant or unnecessary. 

What do you like to do in your free time?
I don't have much free time, but when I do, I meditate,  read, paint, play with my dog, cook for my dog (yes Ms. Kiki gets amazing meals, even the green juice), see friends, movies, and listen to world music. I guess the poetry and melody carry me through the day.
 
Name your favorite beauty products and services (outside of your line)?
I enjoy body treatments, such as lymphatic massages and various healing modalities. I get facials from my Esthetician friends around the world. The list of the products that  I like  is too long, there is so much great stuff to savor and enjoy!
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